Elaine DePrince
BEST-SELLING AUTHOR. SPEAKER. BUSINESS COACH.
The Challenge
Elaine DePrince came to us with an incredible story of resilience and triumph as the adoptive mother of renowned ballerina Michaela DePrince. While her journey had already touched many, she needed a brand that would position her as a powerful voice in her own right—one that would allow her to share her message as a mother, advocate, and storyteller on a larger scale. Elaine sought a clear brand identity, strategic positioning, and a platform to amplify her impact through speaking engagements, media opportunities, and publishing.
Services Provided
Branding
We worked closely with Elaine to develop a standout personal brand that reflected her voice, values, and mission. From logo design to brand identity and messaging, we crafted a compelling and cohesive presence that positioned her as a powerful speaker and storyteller.
Website Design
To give Elaine a strong online presence, we designed and developed a visually stunning, user-friendly website that served as the digital home for her brand. The website highlighted her personal journey, speaking topics, media features, and books, making it easy for event organizers, publishers, and media outlets to connect with her.
Brand Activation – The Defy Gravity Tour
A powerful brand is more than just a name—it’s an experience. To bring Elaine DePrince’s brand to life, we developed a strategic brand activation campaign centered around her “Defy Gravity” tour.
What We Did:
Tour Development & Strategy: We created a structured nationwide speaker tour that allowed Elaine to share her story in a compelling, impactful way while expanding her influence.
Event Positioning & Promotion: We strategically positioned “Defy Gravity” to attract event organizers, media outlets, and high-profile speaking opportunities to maximize Elaine’s exposure.
Marketing & Media Materials: We designed press kits, speaker one-sheets, promotional graphics, and branded event materials to support the tour’s success.
Media & Speaking Engagements: We secured high-profile speaking engagements and media placements, ensuring Elaine’s message reached large, engaged audiences.
